Pay-per-lead, Google Guaranteed · Home services eligible categories
Looking for a Google Local Services Ads alternative?
LSA charges per lead rather than per click, places you above search ads, and carries the Google Guaranteed badge. Your Google Business Profile reviews feed ad rank directly, and responsiveness affects placement.
The difference that matters
Rented leads vs owned demand.
LSA is genuinely one of the best paid channels in home services, and it is the one competitor page we would tell most contractors to run anyway. The limit is that it only reaches people already searching. It cannot create demand in a slow month.
| Google Local Services Ads | Pavado | |
|---|---|---|
| Who the lead belongs to | The platform. You rent access to it. | You. It arrives in your inbox from your own page. |
| How many people get it | Commonly several contractors at once. | One. There is nobody to race. |
| What you learn about them | Whatever the platform's form asked. | Whatever your sales process needs to know. |
| What you keep if you stop | Nothing. Leads stop the day you stop paying. | The conversion page, the form and the tracking stay yours. |
| How you compete | Speed to call, then often on price. | On fit, because you are the only one calling. |
When to stay
When Google Local Services Ads is the right call.
Run it. Seriously. For most eligible trades LSA should be live before any funnel work, and a funnel complements it rather than replacing it.
We would rather tell you that up front than sell you a build you did not need. If that describes you, stay where you are, and come back when the shared-lead maths stops working.
What we do instead
Create the demand, then capture it.
- A conversion page built for one job, turning a click into a completed quote request.
- A qualifying form, so leads arrive with their answers already attached.
- Tracking from lead through to sale, so budget follows what actually closes.
- Targeted outreach and Meta campaigns we build and run on your account.
Compare others
Other lead sources.
Book a demo
Grab a time with the founders.
Pick a slot that works for you, we'll walk through your goals and show you exactly what we'd build.