The Pavado Blog
Signal over hype.
Evidence-based guides on building custom CRM systems and earning visibility in AI search. ChatGPT, Perplexity, Gemini and Google AI Overviews. Written by the Pavado team.
GrowthAI Receptionist or Answering Service for a Clinic?
At 120 calls a month, AI plans list at about $99 to $263 and live services at $471 to $1,725. For a clinic, the real test is who books into your PMS.
16 min
GrowthAre Meta Ads Worth It for a Med Spa? The Real Math
Meta ads pay for a med spa when the first visit covers ad cost plus product cost and a third or more rebook. Here is the break-even test and the rules that bite.
16 min
GrowthDental Credit Card Processing Fees: What to Pay
Visa charges 1.43% + $0.05 on most dental credit payments over $500 and 0.05% + $0.21 on big-bank debit. If your all-in rate is near 3%, here is where it goes.
15 min
GrowthHow to Drop Dental PPOs Without Losing Patients
29.3% of owner dentists dropped a network in 2025, per the ADA. Here is the break-even math, who gets the check after you leave, and what to tell patients.
16 min
GrowthHow to Reduce Dental No-Shows Without More Staff
Text reminders lift attendance from 67.8% to 78.6% in trials, then stall. The rest of the dental no-show fix: lead time, two-way confirms, payer-legal fees.
16 min
GrowthIs Mindbody Overcharging Me on Processing Fees?
Mindbody Payments charges one rate whatever the card, and every autopay runs at the higher card-not-present rate. Here is how to check what you really pay.
16 min
GrowthMed Spa Losing Clients to Missed Calls? 5 Fixes
One med spa's audit found 41% of new-patient calls never reached a person. How to measure your own miss rate, price it honestly, and fix it in the right order.
16 min
GrowthShould I Hire a Med Spa Marketing Agency? 3 Tests
A $25 lead at a 40% show rate and 30% close rate costs you $208 per treated patient. Run these 3 tests and the break-even math before you sign a retainer.
16 min
GrowthWhy Are My Gym Leads Not Booking? 7 Fixes
One gym's April: 211 Meta leads, only 42% booked an intro. Lifting that to 60% means 42% more members on the same spend. Here is where your leads stall.
15 min
GrowthWhy Chiropractic Patients Drop Out of Care
Most chiropractic drop-outs are not about technique. They come from surprise bills, hard rebooking and no follow-up. Find the visit where yours leave.
16 min
GrowthAirbnb Bookings Dropped Suddenly? Check These 9
Bookings went to zero? Split it first: views down means ranking or a blocked calendar, views steady means price. The 9 checks, in order, from Airbnb's own rules.
16 min
GrowthAirbnb Fee When a Guest Cancels or You Refund
Under Airbnb's 15.5% host-only fee, a free-window cancel costs you nothing, but a refund you send yourself leaves Airbnb's cut on your side. Who pays in 7 cases.
17 min
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