Be the answer,
not the link.

Answer engine optimization means improving content so people can find clear, reliable answers through search engines and AI assistants. For a service business, that includes explaining what you do, where you work, how the service works and what evidence supports your claims. It builds on technical SEO and useful content.

No. Website optimization improves your public content and how search systems can discover it. It does not retrain or fine-tune the models behind ChatGPT, Google AI Overviews or other assistants, and it cannot control which sources they choose.

Generative engine optimization is the work of getting your business named and cited inside AI answers from ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Instead of ranking a link on a results page, the goal is to be the source the model quotes when a buyer asks a question about your service or area.

SEO improves discovery in search; GEO focuses on visibility in generated answers. Both depend on accessible pages, useful content and reliable information. Google says its existing SEO practices also apply to AI Overviews and AI Mode, with no special AI markup required.

Yes. Pavado is based in Ontario and works with businesses across the Greater Toronto Area, including Toronto, Mississauga, Oakville, Brampton and Hamilton, and across Canada. The work is done remotely, so location only matters for the local prompts we optimize for, such as the best provider in your city.

Ask ChatGPT, Perplexity and Gemini the questions a customer would ask, such as the best provider of your service in your city, and note whether you are named and which sources are cited. Answers vary by location and between runs, so repeat each prompt a few times. Pavado's free AI visibility check inspects your website for technical access and content signals; it does not query assistants or confirm recommendations.

A page must be indexed by Google and eligible to appear with a search snippet. Make its content accessible, answer customer questions clearly, link to it from relevant pages and support claims with evidence. Google requires no special AI schema or AI text file, and eligibility does not guarantee inclusion.

Four stages. An audit maps the prompts your buyers ask and benchmarks where you appear against competitors. Optimization restructures content, adds schema and fixes technical issues so engines can read and retrieve you. Authority work builds citations and entity signals. Tracking monitors every engine and reports the change so the next round targets what moved.

No, and you should be wary of anyone who does. AI answers change between runs and by location, and no company controls what a model says. What can be done is to make your business the easiest credible source for a model to name, then measure how often it is named across a fixed set of prompts over time.

It depends on how many services, locations and prompts are in scope and how much groundwork your site needs, so Pavado scopes it after a free audit rather than quoting a flat package. Book the audit through pavadotech.com/quote and you get the benchmark whether or not you go ahead.