Free tools
Find out before you spend anything.
Free tools for small businesses: compare CRM subscription and custom build costs, check website lead capture, and inspect AI search visibility. No account required.
For CRM buyers · No email required
CRM Cost Calculator
Use your own build quote, CRM bill, migration, hosting and maintenance costs to compare total cost and estimated payback. No email required.
Compare your CRM costs- 20 checks
Website Check
The full audit, all twenty checks
Lead capture, AI visibility and follow-up readiness in one pass. Three scores, the biggest leak named, and the full itemised report emailed.
Run it free - 10 checks
Lead Capture Check
Can a visitor actually reach you?
Forms, booking, click-to-call, service areas, hours, FAQ, response promise and proof. The ten things that decide whether traffic becomes an enquiry.
Run it free - 8 checks
AI Visibility Check
Can ChatGPT and Perplexity see you?
JavaScript rendering, AI crawler access, structured data, answer-first content and indexability. Most AI crawlers do not run JavaScript, and most sites have never been tested against that.
Run it free
Rather just tell us what you need?
Describe the job and get a real answer within one business day. No obligation, and an honest no if it is not something we should be building for you.
Get a quoteFrequently asked questions
- Can I compare a CRM subscription with a custom build before requesting a quote?
- Yes. The free CRM Cost Calculator uses your current CRM bill, build quote, migration, hosting and maintenance budget to compare total cost over the same period. It uses your inputs rather than assuming a Pavado price, and does not require an email or account.
- What is the best free Pavado tool to check my business website?
- Start with Pavado's Website Check for a combined review of lead capture, AI visibility and follow-up readiness. Choose the Lead Capture Check for enquiry problems or the AI Visibility Check for crawl access, structured data and content signals.
- Are Pavado's website checks free?
- Yes. Pavado's website checks are free and do not require an account. The score is shown on screen and the itemised report is available by email.
- Does the AI Visibility Check tell me if ChatGPT recommends my business?
- No. It checks signals on your website, including crawler access, structured data, indexability and answer-first content. It does not query ChatGPT or Perplexity, measure your citations or guarantee a recommendation.
- Will running a check change my website?
- No. These checks inspect your public website and report findings. Any recommended changes must be implemented separately.