Free tool

Can a visitor actually reach you?

See whether a visitor can actually become a lead on your site. Ten checks on forms, booking, click-to-call, service areas, hours and proof. About fifteen seconds, no account.

Common questions

Why is my website not generating leads?

Usually because a visitor cannot become a lead without phoning. Beyond that the three most common gaps across home service sites are missing service areas, missing opening hours and no FAQ, affecting 43%, 65% and 74% of businesses respectively. All three are free to fix and all three cost enquiries on traffic you already paid for.

What does this check look at?

Whether there is any way to request a quote online, whether a visitor can book a time themselves, how long the form is, whether the phone number is tappable on mobile, whether there is a dedicated conversion page, and whether service areas, hours, an FAQ, a response-time promise and social proof are present.

Should my site have a form or just a phone number?

Both. Phone leads convert far better, at around 46%, because someone willing to call has already decided. The form captures comparison shoppers, after-hours visitors and people who will not ring a stranger, and 41% of online bookings arrive outside business hours.

What is a good conversion rate for a contractor website?

The median contractor site converts 2% to 4% of visitors into a tracked call or form fill, and the top 6% reach 8% to 12% on identical traffic. Rates vary sharply by trade, with urgent work converting far higher than considered purchases.

Does this change anything on my site?

No. It fetches your page the way a visitor would and reports what it finds. Nothing is modified, and no account is required.