Topic
Website and Conversion
Turning traffic into booked work: response speed, missed calls, contact forms, follow-up, and why a site that gets visitors still does not ring the phone.
25 articles ยท browse the full archive
GSEOHow to Take Back Your Website and Google Accounts
9 accounts, 9 different rules. Search Console owners keep a token on your site, Google makes new profile owners wait 7 days, and Meta ad accounts never move.
16 min
GrowthMarketing Funnel for a Small Service Business
A service business funnel has 6 stages: found, page, capture, reply, follow-up, review. The number to watch at each, with benchmarks and where it leaks.
17 min
GrowthSmall Business Website Conversion Rate: 8 Fixes
Home services search traffic converts at 7.33% on average, yet most small business sites never count phone calls. How to measure yours in GA4, then 8 fixes.
15 min
GrowthBest Answering Service for HVAC Companies: 8 Picks
8 HVAC answering services ranked on published prices, emergency dispatch and FSM booking, plus the July bill math most vendor lists leave out.
21 min
GrowthBest Business Phone App for Contractors: 7 Picks
Texting from an unregistered number gets filtered, and some apps will not let you port the number out. 7 contractor phone apps ranked on the tests that matter.
20 min
Growth8 Best Call Tracking Software for Contractors
Most call trackers push calls into Jobber or ServiceTitan but never pull the booked job back out. 8 tools ranked on cost per booked job, not cost per call.
17 min
GrowthBest Website Builder for Contractors: 8 Compared
Jobber's site goes offline if you cancel. Wix can't be hosted anywhere else. 8 contractor website builders judged on calls, leads and the cost of leaving.
17 min- Growth
Fire Alarm Deficiency Follow-Up: The 65% Rule
Inspection is the low-margin half of the job. The deficiency is the quote. Published benchmarks say 65% should convert and the best shops touch an open quote 15+ times.
7 min - GSEO
Traffic Dropped After a Redesign? Diagnose It
Find what changed after a website redesign. Compare search clicks, redirects, indexing, content, and forms using a page-level diagnosis worksheet.
12 min 
GrowthAI Chatbot on Your Contractor Website? 7 Tests
64% of customers would rather you skipped AI in service, yet 53% of homeowners accept it for a first enquiry. 7 tests decide if a chatbot helps your site.
20 min
GrowthDo Contractors Need a Website in 2026? The Data
Your map pin can rank without a website. AI search cannot. What Whitespark's 2026 ranking data and Google's own docs say contractors actually need.
14 min
Lead GenerationHow Many Pages Should a Contractor Website Have?
Most contractors need 12 to 25 pages, not 80. Page count is an output of three tests, not a target. Here is the formula and real indexation data.
18 min
Lead GenerationSpeed Up a Slow Contractor Website: 6 Fixes
Only 46% of WordPress sites pass Core Web Vitals. Here are the six fixes that move a contractor site, in order, and the one number you should stop chasing.
17 min
Lead GenerationStop Spam Form Submissions: 5 Contractor Filters
Your form spam is three problems, not one. A captcha solves the smallest, and Google's free tier fails open at 10,000 checks a month.
16 min
Custom CRMContractor Follow-Up System: 4 Loops, Not 1 List
The 5-follow-ups rule traces to a 1942 survey of under 40 people. Build your system on four loops with real triggers instead, and on your own numbers.
17 min
Lead GenerationWhat to Do When the Phone Stops Ringing: 4 Tests
Four things make a contractor's phone go quiet, and only one is a demand problem. Run these tests in order before you spend a dollar on marketing.
16 min
Lead GenerationAfter-Hours Calls for Home Service Businesses
41% of online bookings arrive outside business hours. They are not one audience but three, and treating them alike is why after-hours coverage underperforms.
11 min
Lead GenerationAnswering Service vs Missed Call Text Back
They are not alternatives. One holds the caller, the other qualifies and books them. The volume threshold that decides which you need, and when to run both.
11 min
Lead GenerationContact Form vs Phone Number on Your Website
Phone leads convert 10 to 15 times better than form leads. That is an argument for keeping the form, not removing it, and the reason is who each one reaches.
11 min
Lead GenerationHow Fast Should You Respond to a Lead? 5 Minutes
Five minutes is the number everyone quotes. The more useful framing is that you are not racing a clock, you are racing three competitors, and most are slow.
11 min
Lead GenerationHow to Follow Up on a Quote Without Being Pushy
Use these contractor quote follow-up templates, a practical schedule and clear stop rules to get an answer without repeatedly chasing the same customer.
8 min
Lead GenerationHow to Track Where Your Leads Come From
For a local service business the human question beats the tracking pixel, because most of your work comes from places no analytics tool can see.
11 min
Lead GenerationMissed Call Text Back for Contractors: The Setup
Around 85% of missed callers never ring back. A text sent automatically gets read 98% of the time, which makes the wording of that text the entire lever.
11 min
Lead GenerationMy Website Gets Traffic But No Calls: 5 Causes
Median contractor sites convert 2-4% of visitors. Before blaming design, check whether you have a conversion problem, a traffic problem, or a tracking problem.
11 min
Lead GenerationWhy Do Customers Ghost After a Quote? 7 Reasons
Ghosting is usually created by the quote, not by the customer. Seven causes, each with a fix that happens before the quote goes out rather than after.
11 min
Frequently asked questions
- What do Pavado's Website and Conversion guides cover?
- Turning traffic into booked work: response speed, missed calls, contact forms, follow-up, and why a site that gets visitors still does not ring the phone.
- What is the best starting point in the Website and Conversion collection?
- Choose the guide that matches your business, platform and question. This collection includes How to Take Back Your Website and Google Accounts; Marketing Funnel for a Small Service Business; Small Business Website Conversion Rate: 8 Fixes. Check each article's examples and sources before applying it to your situation.