Topic
AI Search and GSEO
Getting cited by ChatGPT, Perplexity and Google AI Overviews. Why your business does not appear in AI answers, and whether AI search sends real leads to local trades.
29 articles ยท browse the full archive
GSEOWhy Does ChatGPT Recommend My Competitor? 7 Checks
ChatGPT repeats the same list under 1 in 100 times. Seven side-by-side checks that show what your competitor has online that you lack, and how to close it.
15 min
GSEO9 Best AI Visibility Tools for Small Business
ChatGPT reads your IP to answer 'plumber near me', and most trackers only let you pick a country. 9 AI visibility tools ranked for local service businesses.
21 min- GSEO
GA4 AI Assistant Traffic Not Showing? Check This
GA4 shows zero AI Assistant traffic but ChatGPT appears in sources? Check dates, attribution scope, classification, and tracking before making changes.
12 min 
GSEOGenerative Engine Optimization Toronto: 6 Cities
HomeStars showed up in 11 of 12 GTA trade searches we ran; BBB in none. What generative engine optimization takes in Toronto, Mississauga and the 905.
22 min
GSEOWhich Review Sites Does ChatGPT Use? 8 Studies
Yelp showed up in 80% of ChatGPT local answers in BrightLocal's 2026 data, up from zero in 2024. What 8 citation studies say, and where they disagree.
19 min
GSEODoes AI Search Matter for Local Businesses?
Only 7.9% of local queries trigger an AI Overview, but 76.9% of informational near me queries do. Which half of your demand you mean decides the answer.
16 min
GSEODoes AI Search Send Leads to Electrical Companies?
Yes, and it takes your panel upgrades before your service calls. 53% of 10-word searches get an AI answer versus 8% of two-word ones. Why that shape matters.
17 min
GSEODoes AI Search Send Leads to Landscaping Companies?
AI Overviews hit 41.1% of 7-word home service searches but only 12.2% of local ones. Where landscaping leads from AI really come from, and where they leak.
15 min
GSEOFAQ Content That AI Search Will Quote: 6 Rules
Cited blocks run 476 characters, not 40 words. The 6 rules that decide whether ChatGPT and AI Overviews quote your FAQ, starting with one curl command.
16 min
GSEOElectrical Business Not in ChatGPT? 6 Causes
A 2,880-prompt study found Foursquare supplies 0.00% of ChatGPT local citations; Yelp grounds 95.83%. Why your electrical business is missing, and fixes.
16 min
GSEOGarage Door Company Missing From ChatGPT: 6 Fixes
Google has no garage door repair category, only supplier. That plus 13M fake profiles purged in 2025 explains why AI skips you. The 6 real causes and fixes.
17 min
GSEOChatGPT Visibility for Landscapers: 6 Causes
ChatGPT visibility for landscapers: only 13.2% of transactional home service searches return an AI answer. Why your company is missing, and what to test.
18 min
GSEODoes AI Search Send Leads to Roofing Companies?
41.1% of 7-word home service searches return an AI answer, only 12.2% of local ones do. Where roofing leads from AI really come from.
15 min
GSEOAI Search Leads for Security Alarm Companies
The peer-reviewed data says ChatGPT sends under 0.2% of sessions and converts 13% worse than organic. Why alarm leads from AI still exist, and where.
14 min
GSEOGet Your HVAC Business Cited by AI Search: 7 Moves
63% of HVAC searches show an AI answer, but only 16% of near-me searches do. The 7 moves that get an independent shop named, starting with a page you own.
16 min
GSEOCheck if AI Recommends Your Business: 4 Free Ways
Search Console's AI report hit every site on Aug 31, 2026. Four free ways to check whether ChatGPT and Google AI name your business, and how to read them.
16 min
GSEOPlumbing Company Not in ChatGPT? The 6 Real Causes
Home services local queries trigger an AI answer just 8% of the time. Why your plumbing company is missing from ChatGPT, and what to test instead.
16 min
GSEOAlarm Company Not Showing Up in ChatGPT? 5 Causes
Only 8% of 1,882 US alarm companies ever get named by ChatGPT. The 5 reasons security dealers stay invisible, and the fixes that actually get you cited.
15 min
GSEODoes AI Search Send Leads to HVAC Companies?
45% of consumers ask AI for local recommendations. They click a link inside the answer 1% of the time. Why HVAC leads from AI arrive as calls not sessions.
13 min
GSEOWhy Isn't My HVAC Company Showing Up in ChatGPT?
A 2,880-prompt study found Foursquare supplies 0.00% of ChatGPT's local citations, not 70%. The two paths that decide if your HVAC company appears.
14 min
GSEOAnswer Engine Optimization (AEO): Engine by Engine
Answer engine optimization gets you cited inside ChatGPT, Perplexity and AI Overviews. ChatGPT leans on Bing, Perplexity pulls 46.7% from Reddit. The guide.
9 min
GSEOHow to Show Up in Google AI Overview: 10 Steps
How to show up in Google AI Overview: only 274,455 domains have ever been cited, about 1.5% of the index. The eligibility gate, fan-out and a 10-step checklist.
11 min
GSEOWhy Isn't My Website Showing Up in ChatGPT? 5 Fixes
Why isn't your website showing up in ChatGPT or AI search responses? Sites blocking GPTBot still get cited 88.2% of the time. The 5 real causes, in order.
11 min
GSEOGenerative Engine Optimization Agency Reviews
How to read generative engine optimization agency reviews, plus 7 tests to run yourself before you sign. Retainers run $1,500 to $25,000+ a month.
12 min
GSEOGenerative Engine Optimization in Canada: 2026 Data
Only 19.2% of Canadian businesses use AI, yet Canadians try ChatGPT faster than Americans. A data-backed GEO guide for Canadian companies, with sources.
11 min
GSEOGenerative Engine Optimization vs SEO: Worth It?
Is generative engine optimization worth it? AI search is ~0.5% of traffic but converts 4.4x better, and cited brands get 35% more clicks. When it pays off.
11 min
GSEOHow to Get Cited by Perplexity AI: 3 Gates
Reddit drives 46.7% of Perplexity's top citations, your own site is only a third of the battle. The three gates that decide whether Perplexity cites you.
12 min
GSEOHow to Rank on ChatGPT in 2026: Bing, Not Google
Only ~10% of pages ChatGPT cites rank in Google's top 10, but 87% match Bing's. The data-backed playbook for getting your brand named inside ChatGPT answers.
10 min
GSEOGenerative Engine Optimization: What Actually Works
You don't need llms.txt, chunking or AI-written copy to get cited. An evidence-based GEO guide to what actually earns citations in ChatGPT and Perplexity.
11 min
Frequently asked questions
- What do Pavado's AI Search and GSEO guides cover?
- Getting cited by ChatGPT, Perplexity and Google AI Overviews. Why your business does not appear in AI answers, and whether AI search sends real leads to local trades.
- What is the best starting point in the AI Search and GSEO collection?
- Choose the guide that matches your business, platform and question. This collection includes Why Does ChatGPT Recommend My Competitor? 7 Checks; 9 Best AI Visibility Tools for Small Business; GA4 AI Assistant Traffic Not Showing? Check This. Check each article's examples and sources before applying it to your situation.