AI search visibility and analytics platform · Brands tracking how they appear inside AI answers
Looking for a Profound alternative?
Profound monitors how a brand surfaces across AI answer engines, tracking citations, share of voice and the prompts that trigger a mention.
The difference that matters
Rented leads vs owned demand.
Measurement platforms tell you where you stand. They do not do the entity, schema and third-party presence work that changes it, which is the part that takes months.
| Profound | Pavado | |
|---|---|---|
| Who the lead belongs to | The platform. You rent access to it. | You. It arrives in your inbox from your own page. |
| How many people get it | Commonly several contractors at once. | One. There is nobody to race. |
| What you learn about them | Whatever the platform's form asked. | Whatever your sales process needs to know. |
| What you keep if you stop | Nothing. Leads stop the day you stop paying. | The conversion page, the form and the tracking stay yours. |
| How you compete | Speed to call, then often on price. | On fit, because you are the only one calling. |
When to stay
When Profound is the right call.
If you have an in-house team ready to act on the data, buying the measurement layer alone is cheaper than buying it bundled with services.
We would rather tell you that up front than sell you a build you did not need. If that describes you, stay where you are, and come back when the shared-lead maths stops working.
What we do instead
Create the demand, then capture it.
- A conversion page built for one job, turning a click into a completed quote request.
- A qualifying form, so leads arrive with their answers already attached.
- Tracking from lead through to sale, so budget follows what actually closes.
- Targeted outreach and Meta campaigns we build and run on your account.
Compare others
Other lead sources.
Book a demo
Grab a time with the founders.
Pick a slot that works for you, we'll walk through your goals and show you exactly what we'd build.