EagleView's pricing page answers the question most roundups say cannot be answered. One of the top-ranking comparison sites for this keyword states that EagleView does not publish prices. It does: at the entry Bronze tier, a Premium roof report is $32.75 for a small roof, $60 for a medium roof up to 40 squares, and $87 for larger roofs (EagleView pricing). Once you have that number, the real question is not "which report is cheapest." It is what each report costs you per job you actually sign, and where the numbers go after the PDF lands.
A disclosure before the list. Nearly every page ranking for this keyword is published by a measurement vendor or a review site ranking vendors, and the Reddit threads are thick with founders pitching their own apps. We build custom CRM systems for roofers, not measurement reports, so we have no horse in the report race. Our bias is the opposite one: we care which tool feeds your estimate and your pipeline cleanly, which is the same lens we used for the best CRM for roofing companies.
What is the best EagleView alternative?
The best alternative is the one that matches the next step your measurement feeds. Here is the shortlist:
- GAF QuickMeasure: best for a cheap, fast residential measurement with no subscription.
- Roofr: best if you want measurement, proposals and a light CRM in one place and do not already run another roofing CRM.
- Hover: best for insurance work with carriers that use it, and for roofers who also sell siding, windows and gutters.
- RoofSnap: best for small crews that want low pay-as-you-go reports plus do-it-yourself measuring when imagery fails.
- iRoofing: best for high-volume retail sellers who would rather draw roofs themselves than buy reports.
If most of your work is insurance restoration and your adjusters are used to EagleView, the answer may be to keep it and pay less for it, which we cover below.
Quick comparison table
Prices are the vendors' own published list prices, checked on 2026-09-23, for a typical single-family roof.
| Tool | Best for | Starting price per roof report | Typical delivery | Xactimate / ESX | The deal-breaker |
|---|---|---|---|---|---|
| EagleView (baseline) | Insurance claims, carriers that expect it | $32.75 small, $60 medium (Bronze) | 3-hour option available | ESX add-on | Most expensive per report |
| GAF QuickMeasure | Cheap fast residential reports | $20 ($18 Master Elite) | Within 1 hour, single-family | PDF, XML, DXF; separate ScopeConnect scope | Measurement only, no CRM |
| Roofr | Measurement plus proposals and CRM | $19 free plan, $13 paid plans | 24 hours free plan, 2 to 6 hours paid | ESX $12 or $10 per report | Will not feed an outside CRM |
| Hover | Insurance with Hover carriers, siding | $49 roof-only average home (Starter) | 12 hours Starter, 4 hours Pro | ESX on all plans | Needs on-site photos |
| RoofSnap | Low-cost reports plus DIY | From $13 pay-as-you-go | 4 hours, rush in as little as 30 minutes | Not stated on pricing page | Subscription is per user |
| iRoofing | Unlimited DIY measuring | $10 perimeter report | Instant (you draw it) | Not stated on pricing page | Monthly price did not display on its pricing page |
Sources: EagleView, GAF QuickMeasure, Roofr, Hover, RoofSnap, iRoofing.
The number that matters: measurement cost per signed job
Every roundup compares the price of one report. That is not the cost you carry, because you do not buy a report per job. You buy one per bid, and you lose most bids. Your real measurement cost is the report price divided by your close rate.
Here is the same medium single-family roof run through each tool at two illustrative close rates. These are our calculations from the list prices above, not vendor claims.
| Tool and plan | Price per report | Cost per signed job at 1 in 3 | Cost per signed job at 1 in 5 |
|---|---|---|---|
| EagleView Premium medium, Bronze | $60 | $180 | $300 |
| EagleView Premium medium, Gold | $49 | $147 | $245 |
| Hover roof-only average, Starter | $49 | $147 | $245 |
| Hover roof-only average, Pro | $29 plus $999 a year | $87 plus the plan | $145 plus the plan |
| GAF QuickMeasure, all other pros | $20 | $60 | $100 |
| Roofr, free Starter | $19 | $57 | $95 |
| Roofr, paid plans | $13 plus the plan | $39 plus the plan | $65 plus the plan |
| RoofSnap, pay-as-you-go | from $13 | from $39 | from $65 |
Two things fall out of this table. First, your close rate moves the cost of measurement more than switching vendors does. A shop closing 1 in 5 on GAF reports pays about what a shop closing 1 in 3 pays on EagleView Gold. If your number is closer to the second column, the problem is upstream of measurement, and it usually starts with why roofing leads are not converting rather than which PDF you order.
Second, the subscriptions have break-even points you can compute from the vendors' own pages:
- Hover Pro costs $999 a year and takes $20 off every project, so it pays for itself at 50 projects a year.
- Roofr Measure+ costs $95 a month billed yearly ($1,140) and cuts reports from $19 to $13, so it breaks even at 190 reports a year, about 16 a month.
- EagleView Gold versus Bronze saves $11 on every medium Premium report. You do not pay a fee for it; you qualify through a distributor, an integration partner or volume.
On a year of 300 measured bids, the spread is wide: roughly $18,000 on EagleView Bronze medium reports, $6,000 on GAF QuickMeasure, and from $3,900 on RoofSnap's pay-as-you-go rate. That is before a single error.
Tip
Pull last year's count of measured bids, not jobs, from your CRM before you compare vendors. Most owners know how many roofs they installed. Few know how many roofs they paid to measure, and that is the number every subscription decision turns on.
The 6 EagleView alternatives, ranked
1. GAF QuickMeasure
Best for: residential roofers who want a cheap, fast report and nothing else.
Pricing: $20 per single-family parcel and $60 per multi-family building for all pros; $18 and $54 for GAF Master Elite contractors. Building codes plus up to 10 years of hail and wind history add $10 (GAF).
QuickMeasure is an aerial measurement report from the shingle manufacturer, delivered as PDF, XML and DXF with an editable 3D rendering. GAF says reports for single-family homes generally go out within one hour, and it issues a credit if a report misses that window. You do not need to be GAF certified to order one.
Pros:
- The lowest published price for a fast, ordered report.
- GAF publishes an accuracy standard: generally about 95 percent accurate, with a replacement report if it falls short and you contact GAF within 30 days.
- Can be paid with GAF Rewards points, and is available through supplier portals. One r/Roofing roofer gets it through his ABC portal for $20.
Cons:
- Measurement only. No proposal, pipeline or payments.
- No ESX file in the included formats. For an Xactimate scope you buy GAF's separate ScopeConnect service.
- Roofers split on accuracy. One on r/Roofing called it "a little more comprehensive than eagleview"; another wrote flatly that "Gaf measurement is off."
Our verdict: the default replacement for retail work. Run it against five of your completed jobs before you trust it on a steep, cut-up roof.
2. Roofr
Best for: small residential shops that want measurement, proposals and a CRM from one vendor and do not already run JobNimbus or AccuLynx.
Pricing: free Starter plan with $19 reports delivered in 24 hours or less and ESX files at $12. Measure+ at $95 a month billed yearly drops reports to $13 with 2 or 6 hour guaranteed delivery. Essentials is $209 a month and Scale $299 a month billed yearly, both with unlimited users (Roofr).
Roofr is a roofing CRM built around its own measurement reports. Measurements feed its proposals, and paid plans add e-signatures, payments, job boards and, on Scale, QuickBooks sync.
Pros:
- No monthly cost to start, and reports are always pay-as-you-go.
- ESX files are sold per report, which undercuts the old r/Roofing complaint from an in-house supplementer that Roofr "doesn't integrate with Xactimate."
- Does not charge per seat.
Cons:
- Roofr's own FAQ says it does not "embed or integrate our tools into external CRMs." If you run another CRM, the measurements stay in Roofr. A roofer on r/Roofing who tried to wire Roofr into AccuLynx through Zapier reported that both companies told him they "don't want to work with direct competitors."
- The free plan's 24-hour delivery loses to GAF's one hour, a point one r/Roofing owner made when he switched.
- Price creep: the same owner noted Roofr reports had risen from $13 to $18; the list price is now $19.
Our verdict: excellent if Roofr becomes your system. A poor fit as a report vendor bolted onto a different CRM.
3. Hover
Best for: insurance roofers working with carriers that use Hover, and any shop that also sells siding, windows or gutters.
Pricing: Starter is pay-per-project with the first three free. A roof-only report for an average home (5 to 8 facets) is $49 on Starter and $29 on Pro, which costs $999 a year. A full exterior model is $99 on Starter and $79 on Pro. Business at $2,999 a year sets a flat $39 roof or $79 full-exterior price for any structure. One-hour expedited delivery is $39 a project on Starter and $19 on Pro (Hover).
Hover builds a 3D model from smartphone photos taken on site, rather than from overhead imagery. That means it works on new builds and tree-covered lots where aerial imagery fails, and it measures walls as well as roofs.
Pros:
- Exports ESX on every plan, with more formats on paid plans.
- Insurance traction: back in 2019 Hover told Claims Journal that six of the top 10 property and casualty carriers were customers (Claims Journal). An insurance roofer on r/Roofing says Travelers is the one carrier where his team uses Hover "bc it's the only measurements they'll accept."
- Another r/Roofing reply called it "pretty darn accurate," while the same roofer said EagleView "tends to over estimate the measurements a little bit."
Cons:
- Someone has to be at the property to take photos, so you cannot measure from the office before deciding a lead is worth the drive.
- Typical turnaround is 12 hours on Starter and 4 hours on Pro, unless you pay for expedited delivery.
- Full exterior models get expensive. One r/RoofingSales poster's client was complaining about Hover reports "being $80 per."
Our verdict: the best replacement for claims-heavy shops, if your carriers take it. Check with your adjusters before you switch.
4. RoofSnap
Best for: small crews that want cheap ordered reports plus the ability to draw a roof themselves when imagery is missing.
Pricing: pay-as-you-go reports start at $13 with delivery in 4 hours and rush reports in as little as 30 minutes. The monthly subscription starts at $105 per user; annual plans run $78, $61 or $52 per user per month depending on team size (RoofSnap).
RoofSnap pairs an ordered report service with draw-it-yourself measuring, estimating in a good-better-best format, material orders and in-app payments.
Pros:
- Low starting price per ordered report with no subscription.
- DIY measuring is a real fallback for new construction and heavy tree cover.
- Subscribers get discounted report pricing and five HD images a month.
Cons:
- Subscription is priced per user, which gets expensive for a sales team.
- The pricing page does not state Xactimate or ESX support, so verify it before relying on it for claims.
- RoofSnap publishes one of the top-ranking EagleView alternatives lists and ranks itself first. Discount that list accordingly, as you should this one.
Our verdict: a strong value pick for a small retail crew, especially as a second tool for addresses the aerial vendors cannot cover.
5. iRoofing
Best for: high-volume retail sellers who would rather measure every roof themselves than pay for reports.
Pricing: every plan includes unlimited DIY measurements and proposals, three users and a $75 monthly HD imagery credit. A done-for-you perimeter report is $10 with no subscription, and subscribers get 20 percent off (iRoofing). The monthly subscription price did not display on the pricing page when we checked it.
iRoofing is a sales app: you trace the roof on imagery, then build estimates, visualizations, a pitch deck and contracts from it.
Pros:
- Unlimited self-measurement means the cost does not rise with bid volume.
- Built for the in-home sales presentation, not just the number.
Cons:
- You are the measurer, so accuracy depends on who is drawing.
- No Xactimate support is stated on the pricing page, which makes it a retail tool.
Our verdict: worth it only if you bid enough to make per-report pricing hurt and have someone disciplined enough to draw every roof the same way.
6. A tape measure, plus a cheap report as a check
The oldest alternative still works. The owner who started the 50-comment r/Roofing thread on roof measuring had always measured by hand and said he usually "only ever return[s] a bundle or two." Several replies described the hybrid: walk the roof, then use a $20 report to double-check the math on the cut-up ones. A metal roofer in the same thread uses EagleView or Roofr "for quotes" and always field measures before production.
Or keep EagleView and pay less for it
If your adjusters expect EagleView, switching may cost you more in friction than it saves. EagleView's own page says you "may qualify for reduced pricing" through an integration partner, a distributor or volume, and the Gold tier takes a medium Premium report from $60 to $49 (EagleView). In r/Roofing, one roofer said reports come free through SRS; another replied that "they bill you just hide it." A roofer in another thread said CertainTeed certification brings a discount. Ask your supplier what it charges and where that cost shows up.
EagleView also sells more than roofs. Bronze pricing lists a residential Walls, Windows and Doors report at $78 and a Full House report at $105, which puts it in direct competition with Hover's full exterior model for siding work.
The report is the cheap part. The expensive part is retyping squares into an estimate, chasing the ESX file for the supplement, and losing track of which bids you measured. We build custom CRMs for roofers that accept measurements from whichever vendor you pick per job, push them straight into your estimate template, and show your real measurement cost per signed roof.
How we ranked these
We scored each tool on five criteria that matter to a 1 to 30 person roofing company:
- Cost per signed job. Report price divided by a realistic close rate, plus any plan fee. It is what measurement actually costs you.
- Turnaround. Homeowners want a number fast. As the r/Roofing thread's owner put it, customers "are becoming very impatient with pricing," and a competitor using these apps can sign them first.
- Where the data goes. Xactimate for claims, your CRM for retail, your supplier for materials. A report that cannot reach the next step gets retyped.
- Insurance acceptance. Carrier-specific. No vendor is accepted everywhere.
- Coverage. Aerial imagery fails on new construction and tree cover, and EagleView turned down a commercial building over nine stories for one r/RoofingSales poster.
We did not score raw accuracy head to head, because we could not test it and no vendor publishes a comparable figure except GAF.
What roofers actually chose, and why
The r/Roofing threads on this question have a pattern worth knowing. The replies with real detail come from roofers; the replies recommending little-known apps often come from people who built them. In one 30-comment thread asking which measurement program is the best value, at least four replies promoted new AI or free tools, one by a user who described himself as an early user and another pitching a report plan with no name attached. Weigh accordingly.
Among the owners who were not selling anything, the choices broke down like this:
- Retail, price-sensitive: GAF QuickMeasure or Roofr. "GAF or Roofr is the cheapest and provides just as good of a report as any," wrote one.
- Insurance, carrier-driven: EagleView by default, Hover where the carrier requires it.
- Everyone who has been burned: field verification. One of the most-upvoted replies in the roof measuring thread made the cost argument: "I don't think it hurts as bad to be off by 3 sqr on a job as it would be to not know there are two layers." The same commenter called the real losses heat-baked 3/8 plywood that needs redecking and tight walls.
- The skeptic's summary, from the thread asking for cheap reports with real customer service: "Good reports won't be cheap, and cheap reports won't be good."
How the measurement feeds your estimate
A measurement report is an input, not an estimate. The squares, pitch, and linear feet of eaves, rakes, ridges, hips and valleys become line items: tear-off squares, shingle squares with waste, starter, drip edge, ridge cap, ice and water in the valleys. The waste factor is where reports quietly shape your price.
One homeowner on r/Roofing posted an insurance estimate that listed 22.33 squares of tear-off and 26.67 squares of shingles, noting it "includes the Eagleview report suggested waste factor of 21%." That is a vendor-suggested number flowing straight into a price. It is also why one r/Roofing owner said he had heard GAF's reports bump up material counts, then added that the claim "seems a little out there." Whichever tool you use, apply your own waste factor by roof type rather than accepting the report's.
If your estimating is slow, a new measurement vendor rarely fixes it. The bottleneck is usually the step after, which is the distinction our guide to estimating software for contractors draws between takeoff tools, cost databases and quote apps. A clean measurement also only helps if the proposal it feeds reads well; a few changes there are covered in how to make estimates look more professional.
Deeper answers
Should I buy a measurement report before I have even seen the lead?
Only if the lead is likely to buy. At $20 to $60 a report and, say, a 1-in-4 close rate, measuring every inbound call adds up fast. The smarter sequence is to qualify first, then measure, then visit. Some roofers now charge a small fee to cover it, a trade-off we walk through in should you charge for estimates. The other lever is speed after the measurement: a report that arrives in an hour does nothing if the estimate sits in someone's inbox for three days, which is what estimate follow-up software is for.
Why do measurement errors turn into change orders?
Because the report is right about the surface and blind to the structure. One homeowner on r/Roofing described a contractor who, on demo day, added charges for a low-slope membrane section and a second layer of shingles, blaming EagleView for reading the pitch as 4/12 when it was 3.25/12. The homeowner could see both layers from the stairs. A report did not cause that; skipping the walk did. The fix is a pre-bid checklist that forces someone to confirm layers, decking and low-slope areas, and a way to compare estimated vs actual job costs so you learn which roof types your reports get wrong.
Do I need Xactimate support if I do retail only?
No. ESX files matter when an adjuster or a supplement goes through Xactimate. For retail work, the question is whether the report lands in your own estimate template without retyping. That is a CRM question, and it is the dividing line we describe in CRM vs field service software for roofing. If you do a mix, pick one vendor that supplies ESX for claims jobs and keep the cheaper report for retail.
Does the CRM you use limit your measurement choice?
Often, yes. JobNimbus lets you order EagleView inside a job and pulls the numbers into its Smart Estimates, and markets the pairing with a "close 33% more jobs" headline it does not source (JobNimbus). Roofr keeps its measurements inside Roofr. So the cheapest report can be the most expensive choice if it forces manual entry on every job. Map the full path a job takes before you pick, the way we do when tracking roofing jobs from lead to invoice.
A 5-step checklist before you switch
- Count last year's measured bids and your close rate. Compute your current cost per signed job.
- Run a side-by-side on five completed jobs: your current report, one alternative, and what you actually ordered and returned.
- Ask your top three adjusters which reports they accept, in writing.
- Check the handoff: can the new report reach your CRM estimate and, for claims, Xactimate, without retyping?
- Ask your supplier what they charge for EagleView and QuickMeasure through their portal. It is often lower than list.
Go deeper
- Pricing and quoting hub: every guide on estimates, quotes and pricing for trades.
- How to stop competing on price: what to do when a faster number wins the homeowner.
- Roofing software and QuickBooks: which tools actually sync job costs.
- Custom vs off-the-shelf CRM: when a packaged roofing CRM stops fitting.
How to pick
Start with where your measurement goes next. If it goes to an adjuster, keep EagleView or move to Hover, carrier by carrier. If it goes into a retail estimate, GAF QuickMeasure or Roofr will do the job for a third of the price, provided the numbers reach your estimate without retyping. Then work on your close rate, because that changes your measurement cost more than any vendor switch.
