The Pavado Blog
Signal over hype.
Page 24 of 34. Evidence-based guides on building custom CRM systems and earning visibility in AI search. ChatGPT, Perplexity, Gemini and Google AI Overviews. Written by the Pavado team.
Custom CRMBest CRM for Roofing Companies: Price the Seats
We pulled all three vendor pricing pages on one day and they disagree by 2x. The roofing CRM decision is a seat-model decision. Here is the math.
17 min
Custom CRMBest CRM for Security Alarm Companies: RMR Test
Every ranking list is written by a vendor that ranks itself first. The buyer's test that matters: can your CRM survive an RMR diligence audit?
15 min
Lead GenerationBest Lead Sources for Security Alarm Companies
Only 7% of alarm owners switched providers in three years. Nine lead sources ranked by whether they reach a buyer at a moment of forced decision.
17 min
Lead GenerationBest Time to Advertise Roofing: Winter, Not Spring
Roofing search volume swings only 20% across the year, but blended ad cost swings 30%. December and January buy the most urgent roofing buyers per dollar.
15 min
Lead GenerationBest Time to Advertise Security Alarm: January
Meta clicks cost $1.32 in November and $0.85 in January. Here is the security alarm ad calendar built on real demand triggers, not the summer burglary myth.
18 min
GrowthContractor Cash Flow: Why Profit Isn't Money
A contractor of twenty years fronted labour and materials with $200 left in his account, living in his van to cut costs. He had plenty of work. He had no cash.
11 min
Custom CRMCRM for Electricians: Pick by Revenue Mix, Not Size
926 electrical contractors reported their 2025 revenue split. That mix, not headcount, picks your tool. Plus the estimating and permit gaps lists skip.
15 min
Custom CRMCRM for Landscaping Business: 3 Systems, Not 1
Landscaping is three businesses on one truck. A $50 mow, a $40k patio and a licensed spray route need different software. The calendar test picks yours.
15 min
Custom CRMCRM vs Field Service Software for HVAC: 1 Test
One test settles it: what share of revenue is sold before it is scheduled? Under 20 percent, field service software is enough. Above it, you need a pipeline.
16 min
Custom CRMCRM vs Field Service Software for Roofing: 4 Tests
Roofing has almost no service work, so the usual CRM vs FSM comparison misfires. Four tests decide it, plus the $2.35B ownership question nobody asks.
16 min
GrowthCustomer-Supplied Materials: Say Yes or No?
The top answer in a 349-comment thread was one word: no warranty. The second-most upvoted was a homeowner explaining why he stopped asking contractors at all.
14 min
GSEODoes AI Search Send Leads to HVAC Companies?
45% of consumers ask AI for local recommendations. They click a link inside the answer 1% of the time. Why HVAC leads from AI arrive as calls not sessions.
13 min
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