The Pavado Blog
Signal over hype.
Page 5 of 34. Evidence-based guides on building custom CRM systems and earning visibility in AI search. ChatGPT, Perplexity, Gemini and Google AI Overviews. Written by the Pavado team.
Lead GenerationHow to Get More Jobs on the Same Street: 5 Plays
Peer-reviewed data says one job on a street lifts the monthly odds of the next one by about 15 points. The 5 plays that turn one address into four.
16 min
GrowthHow to Handle a Chargeback From a Customer
A chargeback gives you about 7 days to respond, not 30. The deadlines, the evidence that wins, and why the standard 1% ratio advice is wrong for trades.
16 min
Custom CRMHow to Keep Customers Updated During a Job: 6 Rules
Homeowners name late arrivals (13%) and hard scheduling (12.6%) as bigger frustrations than missing updates (6.8%). Six rules built on that data.
15 min
Custom CRMJob Notes Your Whole Crew Can Find: 5 Rules
Most crews record job notes fine. They just cannot find them again. 5 rules that fix retrieval, built from what techs say goes wrong on the second visit.
16 min
Lead GenerationHow to Measure ROI on Contractor Marketing: 6 Steps
A 30-day read understates revenue by about half. Measure gross profit per marketing dollar, not revenue, using a 6-step cohort method built for trades.
16 min
Custom CRMHow to Onboard a New Office Admin in 30 Days
Hand the job over in four waves, not all at once. A 30-day onboarding plan for a trades office admin, plus the two controls to set on day one.
16 min
GrowthHow to Rank in a City With No Office: 4 Levers
You can win organic in a neighbouring city and almost never the map pack. The 4 levers ranked by cost, plus Google's own limits on how far you reach.
16 min
Lead GenerationSpeed Up a Slow Contractor Website: 6 Fixes
Only 46% of WordPress sites pass Core Web Vitals. Here are the six fixes that move a contractor site, in order, and the one number you should stop chasing.
17 min
Lead GenerationHow to Stop Customers No Showing for Estimates
The gap between booking and arrival predicts no-shows better than reminders do. Four kinds of no-show, four different fixes, and why deposits fail trades.
15 min
Custom CRMStop My Crew Wasting Time: 6 Leaks, Ranked
Crews rank hunting for tools and materials as the top time waster, and the owner second. Run a 5 day audit to find your real leaks before you buy an app.
17 min
Lead GenerationStop Spam Form Submissions: 5 Contractor Filters
Your form spam is three problems, not one. A captcha solves the smallest, and Google's free tier fails open at 10,000 checks a month.
16 min
Lead GenerationHow to Take a Vacation as a Contractor: Day 7 Trap
Google lets you set special hours for 6 days in a row. Day 7 forces a choice that costs you local ranking. Here is how to leave for a week without losing jobs.
15 min
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