The Pavado Blog
Signal over hype.
Page 19 of 34. Evidence-based guides on building custom CRM systems and earning visibility in AI search. ChatGPT, Perplexity, Gemini and Google AI Overviews. Written by the Pavado team.
Lead GenerationBest Lead Sources for Roofing: 4 Triggers
Roofing demand is triggered, not created: storm, leak, underwriting letter, home sale. Rank sources by trigger and the usual top-10 list inverts.
16 min
Lead GenerationBest Lead Sources for Solar Companies: 3 Tiers
Solar CAC jumped 40% to $0.84/W in 2026 after the 25D credit died. Rank your lead sources by which ones survive the cliff, not by cost per lead.
15 min
Lead GenerationBest Time to Advertise Electrical (May, Not July)
Electrical is the flattest trade measured: 20-34% swing on routine searches. The two windows worth concentrating spend on are May and December, not July.
16 min
Lead GenerationBest Time of Year to Advertise Landscaping
Advertise landscaping before each service window, not by a generic calendar. Use frost, turf, search, and capacity triggers to time every campaign.
13 min
Lead GenerationBest Time to Advertise Plumbing: The 0.16% Trap
Frozen pipe searches are 0.16% of plumbing demand, and two years of data put the peak in a different month each year. What to spend against instead.
15 min
Lead GenerationBest Time to Advertise Restoration: Oct and Feb
NOAA's 47-year disaster record shows restoration storm exposure running 11x higher in May than November. Buy attention in October and February.
16 min
Custom CRMElectrical CRM vs Field Service Software: 5 to 1
Electrical contractors produce 4 to 10 estimates per job won. Fewer than 6 percent track that ratio. It, not the feature grid, decides which system you need.
18 min
Custom CRMPlumbing CRM vs Field Service Software: 3 Records
Plumbing has no seasonal forcing function, so the usual CRM vs FSM answer misfires. Both model two records. Most plumbing revenue lives in a third one.
18 min
Custom CRMSolar CRM vs Field Service Software: 56 to 1
A solar job runs about 112 days from contract to PTO and puts a crew on the roof for two. That ratio, not a feature grid, picks your system.
17 min
Custom CRMDoes Electrical Software Integrate With QuickBooks?
Yes, for service work. For anything billed to a GC, retainage, AIA pay apps and certified payroll cross nothing. What the vendor docs actually admit.
15 min
Custom CRMDoes Landscaping Software Sync With QuickBooks?
Yes, all of them. But landscaping bills recurring work, and QuickBooks Online deletes your pricing when you make an invoice recurring. What else breaks.
17 min
Custom CRMDoes Plumbing Software Integrate With QuickBooks?
Yes, all of them. But the service address never reaches your customer record, and one setting decides whether you can job cost at all. What the docs admit.
16 min
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