The Pavado Blog
Signal over hype.
Page 20 of 47. Evidence-based guides on building custom CRM systems and earning visibility in AI search. ChatGPT, Perplexity, Gemini and Google AI Overviews. Written by the Pavado team.
Lead GenerationIs Direct Mail Worth It for Home Services? 5 Tests
Cost per booked job from mail runs $62 to $400, and only two numbers move it. The arithmetic that decides direct mail before you spend a dollar.
17 min
GrowthResidential vs Commercial: Which Pays More? 2026
Recurring service runs about 55% gross and one-off projects 10% to 20%, in either market. Subs can wait 83 days on commercial. Which really pays more.
15 min
GrowthShould I Accept Credit Cards as a Contractor?
At a 10% net margin, a 3% card fee eats roughly 30% of the profit on the job. Here is the math, the rules in Canada and the US, and when to say no.
16 min
GrowthHire a Subcontractor or an Employee? 4 Gates
The IRS bills 10.68% of wages when a sub turns out to be an employee, and the comp audit lands first. Four gates decide which one you actually need.
17 min
Lead GenerationShould I Offer Financing to Customers? 4 Numbers
Financing lifts close rates from 38% to 49%. A 25% dealer fee wipes out every dollar of that gain. Here is the break-even math to run before you sign.
17 min
Lead GenerationWhat Should a Contractor Pay a Marketing Agency?
Agencies publish 20 percent of ad spend, then hold a $1,500 minimum. Below $8,000 in spend the minimum is the real price. Three tests to check any quote.
16 min
GrowthCrew Member Quits Mid Job: A 72-Hour Playbook
Walking someone out when they give notice can move your final-pay deadline from next payday to four hours. Here is the 72-hour playbook for the live job.
17 min
GrowthWhen to File a Construction Lien: 2026 Deadlines
File while the clock runs: 30 to 60 days in Canada (60 in Ontario), 90 to 180 in most US states, counted from completion. Registering costs $200 to $500.
16 min
GrowthWhy Did My Google Ads Stop Working? 4 Causes
Ads that die overnight fail in four different ways, and the fix for each one is opposite. Compare your click drop to your lead drop and you know which you have.
17 min
Lead GenerationWhy Is My Competitor Outranking Me on Google?
Usually it is three profile fields, not your website. Diagnose which Google surface you actually lost, and what the 2026 ranking data says fixes it.
16 min
Custom CRMBest Software for a Two Man Crew: The Seat Cliff
No major vendor sells a two-user plan. Housecall Pro includes 1 user, then jumps to 5. The real seat math for a 2 person crew, and what to buy instead.
16 min
Custom CRMCheapest CRM for Small Contractors: $29 vs $29
Two contractor CRMs both list at $29/mo in 2026. One gives one user and no QuickBooks sync, the other unlimited users and QuickBooks. Here is the math.
16 min
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Frequently asked questions
- Which Pavado guides appear on blog page 20?
- Page 20 includes Is Direct Mail Worth It for Home Services? 5 Tests; Residential vs Commercial: Which Pays More? 2026; Should I Accept Credit Cards as a Contractor?; Hire a Subcontractor or an Employee? 4 Gates; Should I Offer Financing to Customers? 4 Numbers; What Should a Contractor Pay a Marketing Agency?; Crew Member Quits Mid Job: A 72-Hour Playbook; When to File a Construction Lien: 2026 Deadlines; Why Did My Google Ads Stop Working? 4 Causes; Why Is My Competitor Outranking Me on Google?; Best Software for a Two Man Crew: The Seat Cliff; Cheapest CRM for Small Contractors: $29 vs $29. Open a title above to read its full answer and sources.
- How can I find related articles from blog page 20?
- Use the topic links inside the articles listed on page 20, or open the All Articles archive at /blog/archive to browse the full library by subject.