The Pavado Blog
Signal over hype.
Page 14 of 34. Evidence-based guides on building custom CRM systems and earning visibility in AI search. ChatGPT, Perplexity, Gemini and Google AI Overviews. Written by the Pavado team.
Lead GenerationPlumbing Lead Generation Hamilton: 3 City Programs
Hamilton pays homeowners a $2,000 plumbing grant, but only if they hire one of five pre-qualified contractors. Off that list it drops to $500.
16 min
Lead GenerationRoofing Lead Generation Oakville: The 10-Day Rule
Oakville issues no permit for re-shingling, and every roof contract signed at a kitchen table is cancellable for 10 days. Both change the playbook.
16 min
Custom CRMServiceTitan Alternatives for Small Shops: 5 Paths
ServiceTitan's own filings show its average customer invoices $7.6M a year. Here is the math that tells you if you are one, plus 5 real paths out.
17 min
Custom CRMWhat Makes a Service Business Sellable: 6 Tests
Roughly half of HVAC shops that go to market never sell. The gap between a 1.5x and a 4.5x offer is six records tests a buyer runs on your shop.
14 min
GSEOPlumbing Company Not in ChatGPT? The 6 Real Causes
Home services local queries trigger an AI answer just 8% of the time. Why your plumbing company is missing from ChatGPT, and what to test instead.
16 min
GSEOAlarm Company Not Showing Up in ChatGPT? 5 Causes
Only 8% of 1,882 US alarm companies ever get named by ChatGPT. The 5 reasons security dealers stay invisible, and the fixes that actually get you cited.
15 min
Lead GenerationAre Angi Leads Worth It for Garage Door? $1,145
Angi charges garage door $35 to $75 a lead. Against a $1,145 average ticket, the lowest of any trade, a booked job eats 24% to 37% of the revenue.
17 min
Lead GenerationAre Angi Leads Worth It for Pest Control? 1 in 9
Angi prices pest leads at $25 to $50, third cheapest of eleven trades. The math that decides it is not close rate, it is how many booked jobs become plans.
16 min
Custom CRMBest CRM for Garage Door Companies: 4 Real Tests
We pulled every published garage door CRM price in one day. The category leader starts above a 5.4 person shop, and routing hides on the top tier.
16 min
Custom CRMBest CRM for Pest Control Companies: 8x Price Gap
We pulled every pest control CRM price on one day. Three vendors bill per route, per active customer, or refuse to publish. The spread is 8x for one truck.
17 min
Lead GenerationBest Time to Advertise Garage Door: Two Calendars
Garage door search CPL fell 27% from January to April 2026 while LSA CPL rose 28%. Your two paid channels have opposite calendars. Here is how to spend.
16 min
GrowthBest Time of Year to Advertise Pest Control: Q1
Rollins books 21.9% of revenue in Q1 and 27.3% in Q3. Demand swings 1.25x across the year. Clicks swing far harder. Buy the cheap quarter.
16 min
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